9 Non-social media tactics to get more clients for your nutrition business
It may seem that social media is the only way to get more clients. However, this isn’t always the case, as you can build your business and gain attraction from other sources. From business cards to collaborations, here are some effective non-social media tactics to get more clients for your nutrition business.
It’s no secret that social media has reigned supreme over the past decade. Whether you use it for connecting with other people or improving marketing efforts, it may seem that using social media platforms is the only way to gain new clients and increase brand awareness.
However, there are other ways for you to grow your nutrition business that can be just as effective. Social media isn’t the end-all-be-all of marketing, so if you are open to new techniques, you can level up your business and grow your clientele without needing a social media account. Here are our best tips to grow your nutrition business without using social media.
1. Use ads and posters to enhance brand awareness
Although posters and flyers may seem outdated, they can still be used to attract people to your business and increase brand awareness. For instance, you can attract potential clients by placing flyers in locations where your target audience may frequent (such as a gym or a doctor’s office). You can also apply this concept to the online space and pay for targeted ads through Google.
2. Offer referral incentives
You can grow your business by offering referral incentives, such as cash, swag, or gift cards to existing clients. This is a great way to incentivize people to recommend your services while instilling trust in potential clients. Additionally, you can also offer affiliate links for others to participate in, but only if this makes sense for your business model.
3. Create content
Writing articles, creating recipes, or developing nutrition infographics for hospitals are just a few ways for you to get your name out there. This will help establish yourself as an expert at what you do, while also forming great connections with other nutrition professionals and potential clients. Get started by contacting other dietitians to write articles (or recipes) for their websites, or reaching out to other businesses in your area (such as companies, hospitals, or a doctor’s office) to see if they are interested in working with you to create nutrition content.
Nutrium has a blog and recipe feature that you can use to showcase your work. Learn more about how it works here.
4. Hand out business cards
While it may seem outdated, having business cards is a great way to increase brand awareness and potentially gain more clients. Give them to local businesses, pass them out to current clients, and ask other people to share your information with anyone who may be interested.
You can easily create your business cards using canva as they already have a library of business cards templates.
5. Attend conferences
Whether it’s online or in-person, attending conferences is a great way to reach potential clients and network with other nutrition professionals. This opportunity allows others to get to know you better, and you can create meaningful relationships that will benefit your business and career.
6. Utilize email marketing
Email marketing is an effective way to grow your business, as it allows you to send information about your services, provide updates, offer incentives, and include helpful links. However, be careful to not overdo it, as people tend to unsubscribe if their email inbox gets flooded.
7. Support charities
Regardless of if you are a small business or a well-established one, showing support to charities that align with your goals is a great way to gain clients. Taking part in these causes can help introduce you to people, show your philanthropic side, and boost the overall image of your business.
8. Use other bloggers or influencers
Promote yourself online by taking advantage of other nutrition professionals who use social media. There may be a well-known dietitian in your niche who is willing to promote your business or services in exchange for some free products, a discount for their followers, or an affiliate link/referral code. This is a great way to get exposure without having to use social media yourself, as you will reach more people, increase brand awareness, and boost your chances of getting new clients.
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9. Talk to people
While marketing efforts and collaborations are beneficial when it comes to growing your business, talking to people about your business can generate even more interest as it’s more personal. After all, you’re the one who knows the most about your business goals, the services you offer, and what you’re passionate about! When people see how excited (and knowledgeable) you are about your business, they are more likely to become a client and even recommend more people to try your services. Moreover, when you talk to other business owners, this is a great opportunity to get some of their best business advice!
Social media is a helpful tool to market your nutrition business, but it’s not the only way to do so. Whether it’s collaborating with other nutrition professionals to handing out business cards, you can increase brand awareness, gain more clientele, and grow your business without ever opening a social media account. It may seem intimidating at first, but with time and patience, you can see a significant increase in your business and gain confidence while doing so!
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