3 tips on how to get clients as a dietitian
If you’re a dietitian looking to grow your nutrition business, gaining new clients should be high on your priority list. From SEO to email marketing, here are the 3 best tips for how to attract more clients.
As a nutrition professional and entrepreneur, it’s important to build a business model that focuses on a steady stream of new clients. However, with so many dietitians available, it can become challenging to set yourself apart and attract more clients to your services.
So, what are some ways that you can stand out from the competition and gain additional clientele to boost your business, increase your revenue, and enhance your reputation? Here are 3 ways to attract more clients.
1. Have an online presence
In today's technologically advanced world, it’s essential to have an online space for your nutrition business. Whether it’s a blog, website, or landing page, people need to know what your business is about and what services you offer. An online presence also allows clients to share their reviews and experiences on your website, which will boost your online reputation and build rapport within the industry.
Here are some ways to boost your online presence:
Create your Google Business listing
A quick Google search reveals a lot about a business, such as its services, reviews, and contacts. Listing your nutrition business on Google is a great way for your business to gain traffic and let potential clients know about your services.
Improve your website’s SEO
Whether it’s keyword research, recipe plug-ins, long-form articles, alt text, and/or meta descriptions, SEO is vital to increasing the visibility of your business and attracting more clients.
TIP: Learn more about the importance of SEO for nutrition professionals.
Be consistent with social media
The world of social media is a great place to share videos, images, articles, and more to reach a larger audience. Not only will this increase your online presence, but it will continue to establish relationships with your current clients and instill a sense of trust. However, in order for your audience to recognize your nutrition business, consistency is key. Schedule specific days and times to post on social media to promote your business and its services.
If you’re still not sure where to start on social media, here’s how to promote your nutrition business on Facebook and Instagram. Need more ideas about how to improve your online presence? Check out these helpful tips.
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2. Consider niching down
Niching down is one of the best ways to grow your nutrition business, as it allows you to narrow your focus, fine-tune your services, gain long-lasting clients, and have more financial success. Additionally, niching down enables you to stand out from the competition and increase your reputation. This will take your nutrition business to the next level and encourage more people to trust the services you offer.
Here are a couple of things to consider when niching down.
Start building your professional referral network
Networking informs other professionals about the work you do, the clientele you serve, and what you have to offer. Building a professional network will allow other professionals to refer clients to your business so that they can receive services that are unique to your business and can not get anywhere else.
List your nutrition business on professional directories
In addition to building your professional referral network, listing your nutrition business on professional directories will give your business the competitive edge to stand out amongst the crowd of other businesses. Ultimately, this will lead your business to target your intended audience and build your reputation.
3. Use email marketing
If you’re searching for a powerful tool to share information about your services, discounts, incentives, or upcoming events, look no further than email marketing. This is an effective way to grow your business, as this keeps your current audience up to date while reaching other potential clients.
Interested in learning more? Here’s how a referral program can triple your client retention.
Create a monthly newsletter
Keeping your audience informed and up-to-date regarding the services you provide, allows you to maintain the clientele you have established. Creating a monthly newsletter is a profitable way to keep your clientele involved in your business, without bombarding them with too much information and constant email notifications.
Your monthly newsletter could provide new and upcoming events and services, additional resources, and exclusive offers to show clients your appreciation for supporting your business.
Offer free nutrition content
To attract more people to your website (and subsequent mailing list), you can create toolkits that offer free content in exchange for emails. This could include nutrition marketing such as meal prep guides, healthy meal ideas, or other wellness content, but in general, it should be relevant to your audience and in line with your brand.
By creating free content for people to use, you provide value in exchange for their email, which you can then use in your marketing efforts to attract more clients.
Check out this article for more ideas on how to create memorable nutrition content.
What are the best email marketing platforms for my business?
There are several email marketing platforms out there for you to use with a variety of features! Here are a few email marketing platforms and why you should use them for your business.
- Mailchimp: A user-friendly, all-in-one email marketing platform designed for beginners. Mailchimp is free to use up to 2,000 contacts, with a paid version of only $11 a month offering products to help you build your business online, online stores, appointment scheduling, domains, landing pages, and social media ads.
- Zoho Campaigns: This email marketing platform provides unlimited emails for your nutrition business. Zoho Campaigns is free to use up to 2,000 contacts and is only $3 a month for paid versions.
- Mailerlite: Free to use up to 1,000 contacts. The paid version is only $9 a month and includes special features such as unlimited emails, paid newsletter subscriptions, and e-commerce integrations.
To learn more about using email marketing for your nutrition business, check out this article.
Online engagement is an essential component to increasing the reputation and revenue of your nutrition business. Not to mention, having an online presence allows you to connect with your clients and expand your services. Through helpful tactics such as good SEO, posting on social media, providing free nutrition content, and utilizing email marketing, you can expand your business and build valuable relationships with current and future clients.
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Small businesses with Google. Retrieved on November 28, 2022 from https://smallbusiness.withgoogle.com
Best Email Marketing Software. Retrieved on November 28, 2022 from https://www.forbes.com