How to leverage existing clients to grow your business
If you want to grow your business, you can leverage existing clients to increase profits and expand your reach. By using referrals, sharing success stories, and creating personal relationships, here’s how you can have your current clients take your nutrition business to the next level.
Nothing shouts “success” louder than satisfied, happy clients. After all, if they feel valued at your business, they are going to become your biggest cheerleaders and are more likely to refer you to their friends and family. These rave reviews can be more beneficial to driving traffic than any marketing technique. This is why creating deep, lasting relationships with your current clients is vital to the success of your business.
But how can you leverage existing clients to increase profits and take your nutrition business to the next level? Here are 6 tips for how to use your current clients to grow your business.
Tip: check out these other ways to keep your current (and future) clients coming back for more.
6 tips for how to leverage existing clients
1. Ask for referrals
Every client has their own connections, businesses, and companies that they are in touch with, so if they are happy with your services, don’t be shy to ask for referrals from existing customers.
Additionally, you can offer referral bonuses or incentives to encourage clients to put your name out there, so that they will bring you a regular stream of new clients. Having your customer base write online reviews is also a good way to share the results of your follow-up.
2. Use their success stories
Sharing your clients’ results or experiences is a great way to showcase the value of your services. Whether you post it on your website, use it for social media, or share it with new clients, success stories give you more credibility and can help grow your business.
Additionally, you can ask your current clients to share their success on social media to get the word out that way. However, be sure to get each client’s permission to use their success stories before you post them in any way.
3. Ask them to be a reference
If your current or past clients have an interest in going above and beyond, you can ask them to serve as a reference for potential clients. This is a good way for anyone on the fence to listen to other happy clients and understand the value you provide.
Ultimately, this will help them determine if your services would be a worthwhile investment. While many clients might be happy to do this with no incentive, you could always send a small token of appreciation thanking them for their contribution to your business growth.
4. Create personal relationships
While you should always remain professional and poised with your clients, it’s also important to form a relationship built on trust, sincerity, and honesty.
You want your clients to feel fully comfortable with you and open up about any struggles they might have. By making them feel valued, they are more likely to be successful, continue using your services, and even recommend you to friends, family, and coworkers.
Some ways you can make your clients feel valued is to send a birthday card, have regular check-ins, ask thoughtful questions, or give them a year-end thank you gift.
TIP: check out this article for how you can create healthy boundaries with clients.
5. Ask them for feedback
Getting regular feedback is essential when growing your business, as this can help you identify any gaps in your services and might shed light on what you can improve on. As you adjust and tweak your services, be sure to ask for continual feedback from all of your clients to see what’s working and what isn’t.
After all, you want to appeal to both your current clients and prospective ones. By keeping an open mind and listening to feedback, you can improve your nutrition business and show your clients that you care about what they have to say.
6. Create FOMO
Who doesn’t have FOMO around a good deal? By offering exclusive deals to your current clients, you will create extra hype around your community, which can make your clients more willing to recommend your services to other people.
While creating FOMO around marketing campaigns and social media posts is effective, you can leverage existing clients to help further spread the word about any exclusive deals.
Summary
If you want to grow your nutrition business, then trying to leverage existing clients can be of extreme value. When done correctly, it can be more beneficial to driving traffic than any marketing technique. By using referrals, sharing success stories, and creating personal relationships, you can boost your revenue, improve client relationships, and take your business to the next level.
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