Using email marketing for your nutrition business
Email marketing is one of the best ways for you to attract more clients and grow your nutrition business. From branding to CTAs, here’s how you can utilize this powerful tool to make a big impact.
The world of email marketing can be a daunting place, so it’s natural to wonder if putting in the time and effort will be worth it in the end.
As a nutrition professional, utilizing this tool can be extremely beneficial for increasing your revenue, getting your name out there, and ultimately growing your business.
But what makes this marketing tactic so great, and what are some ways that you can utilize it to make an impact? Here’s everything you need to know about email marketing to make it work for your business.
Why is email marketing so great?
Before diving into ways you can utilize this marketing tactic, here are some reasons why you should consider using it for your nutrition business.
Compared to other traditional campaigns, emails are generally more cost-effective and don’t take as long to produce.
As such, email marketing campaigns can be more efficient, while also generating revenue and leads. It’s estimated that for every $1 spent on this type of marketing, you can make $36 back, and since 59% of marketers say email is their biggest source of ROI, this is one of the best tools to use to boost your business.
It allows you to create personalized content
Your emails don’t have to be boring to be effective! You can create beautiful, well-written emails that portray your voice, all while customizing your campaigns and creating targeted content.
This can be as easy as adding someone’s first name to an email campaign, or more complicated by creating individual emails based on segmenting your audience.
Let's you offer targeted messages
By personalizing emails, your clients (or potential ones) will feel a deeper connection with you and are more likely to stick around.
You can use this marketing tool to relay information directly to your client in the hopes of increasing revenue.
Whether it’s a new service, social media giveaway, new partnership, or a special discount, this is a great way to help drive traffic to your website and increase the likelihood of someone purchasing your services.
Looking for other ways to grow your business? Check out this article on how to attract more clients.
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5 ways to effectively use email marketing
Here are 5 ways that you can effectively use this marketing tactic to grow your business.
1. Sign up for an email marketing service
Using an email marketing service (like Mailchimp or Customer) allows you to input your emails into the automated system, and lets you decide if you want to set up a drip campaign (which is a series of emails meant to remind people of your services or promotions). You can also use these automated systems to sync with any pop ups or signups on your site, as this will collect every person’s email and add them to your existing email list without you having to lift a finger.
2. Determine your marketing strategy
Before creating emails, decide how frequently you want to send content. Do you want to do a weekly, biweekly, or monthly newsletter that includes everything, or are you more interested in only sending updates on your business or new blog posts? Ultimately, the answer will lie with what’s best for your business and what you feel most comfortable with. However, don’t overload your clients’ email inboxes with too many emails, as this can backfire and have them unsubscribe from your mailing list.
3. Match your brand
If you already have a brand kit, utilize the predetermined fonts, colors, and logos in your emails to stay cohesive. This will make your emails look more professional and thought out.
4. Utilize CTAs
Including a call-to-action (CTA) is one of the most important ways to direct traffic to your business. CTAs can be anything that would direct the reader to further engage with your business, such as free downloads, invitations to your website, or special promotions. If people don’t know what you have to offer, they won’t engage, so by being more direct with a CTA, you can increase the chances of them engaging with your services more.
5. Hire out
If you feel overwhelmed with this entire process, consider hiring out to relieve some of the stress. This will let you spend more time doing what you love, all while reaping the benefits of this marketing tactic.
Email marketing is one of the best ways for you to attract more clients and grow your nutrition business. As a nutrition professional, using this tool can be extremely beneficial for increasing your revenue, getting your name out there, and ultimately growing your business.
By incorporating these tips, you can utilize this powerful tool to make a big impact.
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