How to promote your nutrition business on Facebook
Social media can be a huge asset to nutrition professionals, but it might be difficult to know how to promote a nutrition business on Facebook. From campaigns to analytics, here are the top social media marketing strategies to boost your brand.
According to recent data, there are more than 2.93 billion users per month worldwide on Facebook. Safe to say, this is an excellent tool to bring you closer to your clients and promote your nutrition practice.
However, this social media platform isn’t without its faults. Thanks to the constant changes in the algorithm, Facebook marketing has become more challenging, and building your brand with this platform can be a frequent source of frustration.
But all is not lost–despite the mountain of changes, certain marketing strategies can help boost your brand on this ever-evolving platform. Here are some ways that you, as a nutrition professional, can promote your nutrition business on Facebook.
Create a professional profile
To start using Facebook as your communication channel, you need to create a business page instead of a personal profile. The latter is used for more casual interactions (like engaging with friends and family), whereas a professional profile is mainly about your brand and your nutrition practice.
You can further customize your professional profile with a cover photo at the top of your page. Once it’s ready, invite friends, create content, and start to search for the ideal client.
If you already have a website or a professional blog, for example, you can redirect your Facebook post to those channels. You can find useful content to give your clients, such as news in the field, helpful tips about healthy eating, or answer frequently asked questions from your clients.
Consider boosting your posts
If you want to promote your business on Facebook and have the financial means, you can boost your posts in two ways. The easiest way is to choose a post and click on the "boost post" button in the right corner. You can select your audience, budget, and duration. This will allow your post to reach more people, increase engagement, and get more likes, comments, and shares.
Another way to promote your post would be with Facebook Ads and Google Adwords. Both are equally appropriate. The main difference is that Google Adwords is excellent for finding the target audience who is already searching and interested in a dietitian. At the same time, Facebook Ads is better to create the target audience, and thus attract possible clients to your nutrition practice.
For further information, check out our article on managing your Facebook page to improve results.
Check the insights
Data is a very useful tool when you want to promote your business on Facebook. This platform offers basic information like user demographics, general geographical data, and which posts are getting the most engagement.
The Facebook algorithm is constantly changing, so if you notice your numbers start to stagnate, try switching things up to stay on top of the trends. As of 2022, short videos (like reels) are becoming more popular, so you may want to consider doing something similar for your platform.
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Create a campaign
Facebook Ads allows you to create a campaign to reach a larger audience. But before you start a campaign, you should set some goals to measure the success of each one. A few ideas could include:
- Inform or communicate something to your client, give some knowledge, and empower your brand.
- Speed up the process of gaining more followers.
- Create a greater engagement with your audience and make your posts visible to them. Since only 3% of your followers see your organic posts, campaigns are a great way to increase engagement.
After defining your main goal, it gets easier to choose which ad is more suitable for your nutrition practice. You can choose from:
- Engagement: it boosts your posts, and raises shares, likes, and views.
- Brand awareness: increases awareness for your page by reaching people that are more likely to be interested in it.
- Traffic: sends more people to pages on or off Facebook.
- Conversions: drives valuable actions on your website. For example, your clients (new and old) can be redirected to your website through your Facebook page to register and schedule an appointment.
Once you define your campaign's goal, the next step is to select your audience. One of the advantages of making ads with Facebook instead of Google Ads is its ability to reach specific profiles. You can choose several criteria, such as age, place, gender, language, or personal interests. It allows you to only select people from your practice's region, or a more specific audience if you are a sports dietitian, for example.
You also have the possibility to create a specific audience for your campaign by using a contact list with your clients' emails. The more detailed your audience is, the more assertive and active your campaign will be.
Regardless of the campaign you choose, you always need to use images in your ad to bring positive attention to your nutrition practice. It is also essential to try out different campaigns and see how they evolve. Try different images, texts, and segments to see what works best for you. After all, the more clicks your ad has, the less you will pay for each click, so experiment until you find the right financial fit for your nutrition business.
Create a pixel
Another exciting feature on Facebook is the Pixel. It involves creating a code segment that allows you to measure, optimize, and create an audience for your advertising campaigns.
To create your pixel, you need to access Pixel's section on Facebook Ads Manager, click on "create and install a Facebook Pixel" and give it a name that represents your nutrition practice and your pixel's ads account.
This process will generate a code that should be installed on your website's root. To install it, you only need to send the code generated by Facebook to those who created your practice's website. That person will add that code to your website's root. From then on, you can start monitoring your advertising campaigns.
Get a free certification
Facebook has a learning academy with over 75 courses where you can learn how to create campaigns from scratch and get a certification as well. This is all free and available on-demand.
Social media can also be a very useful tool for building a trusting relationship with future clients, by showcasing who you are and your expertise.
Facebook has evolved quite a bit over the past decade, but it still offers a lot of benefits for small businesses. If you want to promote your business on Facebook, find the features that work best for you, and utilize external tools to maximize your time and expand your reach.
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