How to make your practice stand out
Nowadays there are many competitors in the nutrition world, which only means one thing: you really need to stand out in order to succeed.
But having a successful nutrition practice or clinic or even an online business is not an easy thing to achieve. Being a health care professional means that you are trained to assist, treat and prevent health conditions as well as counsel clients on how to use eating habits to achieve health.
Even though, learning how to run a business is something that inevitably professionals have to do if they do wish to take their own professional path. To make it all easier, here are 5 tips for you to make your nutrition practice stand out.
Practice what you preach
Apart from delivering quality service as a dietitian or nutritionist, you need to use yourself as an example. Most of the clients that pay a visit to their nutrition professional are looking to find someone that inspires them.
This is because it is natural for clients to expect their professional to be a person with a relatively healthy lifestyle as well as advocating it. Thus, you must first believe in what you are trying to help people accomplish. A good way to do this is by practicing it yourself before preaching it to others.
Build credibility in your practice
It is easier to suggest someone's work towards credibility than it is to actually build it. The main purpose of your marketing strategy should be to create a reliable name for yourself. You can do this by encouraging your clients to share online reviews regarding your services.
In today’s world, people are more likely to trust your expertise if they witness the satisfaction of other clients. Therefore, it is important to share clients’ reviews on the website of your private practice.
Here are some quick examples of how you make this happen:
- Allow clients to review your work on Facebook;
- Share their Google reviews;
- Repost and shout out whenever clients or colleagues mention your work on social media;
- Have a place for reviews and comments on your blog.
Network with other nutrition professionals and experts
Just as it is important to maintain a relationship with clients, it is also essential that you network with other experts in the field.
There are many events that are organized on a regular basis aimed towards bringing together all experts from a particular field. You can enhance your skills just by attending such events and learning from the expertise of other nutrition professionals.
These types of events are great for professionals to learn about new developments, guidelines, good practices, and new products on the market - this can range from new food products, assessment tools, and nutrition software products.
A great place to find other professionals is in social or scientific events, and nowadays there are more online events popping up. Here's a list of good places to find events near you:
- Dietitian Connection Events;
- Nutrition-related event in the UK;
- Nutrition-related Facebook events near you.
Generate media exposure and stand out
Advertising successfully entails the proper use of different platforms. Through SEO, blogging, and PPC, you can attract and retain clients.
Social media is also considered to be an important source of new clients. Make sure you deliver objective information regarding your services, your prices, your availability, and your specialties.
Some people are keener to use the media in their favor. If your biggest concern is being able to create and manage a platform to reach more clients, make sure you check Nutrium Personal Webpage. A feature where you can create your own website with a few clicks, at no additional cost.
Stay up to date with the research in health
Staying informed is extremely important in the world of nutrition. If you stick to your old ways and do not attempt to try out the latest solutions, your clients will gradually move away.
To attract and retain clients, you must make sure that you are aware of all the latest research conducted in your field. Moreover, using new and innovative tools to make clients engage more is a great way to show them you are always one step ahead and to stand out from the crowd.
Keep in mind though, that going after the quick and easy information is something that many people do, qualified professionals included. It's important not only to be updated but always promote knowledge and work which is evidence-based.
Search for a website with reliable information that you can trust and identify yourself. Here are some examples:
- Nutrium blog post series of Nutrition in the News;
- The website of your professional body or association (BDA, EatRightPRO);
- Independent websites such as Examine.com, ScienceDaily, ScienceDrivenNutrition, AuthorityNutrition.
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By making sure you follow these tips or use them to guide your daily work you'll be able to make your nutrition practice stand out and get your name out there.
Nutrium is a nutrition software that not only will help you stand out and stay focused on your work and on your clients' goals but it will also help your business grow with you.
Make sure you try the 14-day free trial and explore all the features for you and your clients.