How to promote your nutrition business on Instagram
Looking to grow your nutrition business with a social media site, but not sure where to start? Here’s how to promote your nutrition business on Instagram.
Instagram is one of the most popular social media platforms available. Not only is it great for staying connected with friends and family, but it can boost your nutrition business and reach potential clients. With over 1.4 billion users worldwide, there is incredible potential for using this social networking site to your advantage.
But how can you utilize this type of social media to bring in paying customers? Here’s how you can promote your nutrition business on Instagram to increase your revenue and sell your product or service.
What are Instagram promoted posts?
Instagram promoted posts are a type of instagram advertising where you pay to have your post seen by more people. When you promote a post on Instagram, it will appear on the feeds of both your followers and any users who don’t follow you. You can also target the audience that you want your content promoted to by interest, location, and other demographics.
Promoted posts can offer important insights, as they break down the engagement, interactions, reach, and impressions. This information will help you better understand who your audience is, which can help you reach a larger audience to gain new followers and clients.
TIP: with so many social media platforms out there, how do you know which one is best? Here’s how dietitians can choose the best social media platform.
Step-by-step guide: how to promote a post
If you’re wondering how to promote a post, here’s a step-by-step guide to get you started.
- Go to your profile.
- Promoted posts can only work with professional accounts. If you don’t have one, you can easily make this change by going to settings → account → switch to professional account → select your category → click okay to confirm your account.
- Go back to your profile home.
- Click on the post that you are looking to promote. If you are planning to boost a new post, just toggle the ‘Create ad’ option before you share your new Instagram post.
- Click the button below the image that says ‘Boost’.
- Instagram will then ask you for some details for your advertisement:
- Goal: what results you are looking to see from the advertisement
- Audience: who you want this instagram post to reach
- Budget: how much you would like to pay per day
- Duration: how long you would like the Instagram post to be promoted
After filling out all of this information, tap the next button.
- You will be prompted to connect your Facebook account. This is optional, so you can skip this step if you wish.
- After this, you will be prompted with the Review section. If this looks correct, click the ‘Boost post’ button to start your promotion.
- Your post will then go through review by Instagram, and you will receive notifications for each stage of the process throughout the review. Once the post is approved, you will be notified, and the Instagram advertisement will begin running.
TIP: Do you also want to promote your nutrition business on Facebook? Read our article to learn how.
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How to create effective promoted posts
While it may be “easy” to promote a post, it’s important to choose wisely to make your endeavors worth it. Here’s how you can maximize your promoted posts.
Understand your audience
One of the best ways to have an effective post is to ensure that your content drives people to your page and entices them enough to click on your bio.
While you can target your ideal client demographic with the audience feature in the promoted post section, it’s also important to create curated content that is meant for a specific audience. This way, when you promote your content, it matches your ideal clientele and increases the likelihood of them becoming a paying customer.
Tip: here’s how to build trust with future clients using your social media accounts.
See what organic posts work the best
While you can create new posts, you may want to consider using what you already have. Take a look through your analytics, see which posts are already successful, and promote those instead. This will give you insight as to what works and what doesn’t, which can help you improve your content creation strategy for future posts.
Utilize KPIs and analyze the metrics
Key Performance Indicators (KPIs) are a great way to analyze your ad’s performance. Some useful KPIs you should analyze include your reach (how many people saw your ad), engagement (the amount of people interacting with your post), and overall website clicks (how many people from Instagram clicked on your website).
This data can help you determine a content strategy to reach more people and gain new clients.
Try different types of sponsored posts
Try experimenting with different types of posts like static images, stories, videos, carousels, reels, and shopping. It never hurts to play around with the content you promote to see which one performs the best.
Send people to awesome destination pages
While impressions and engagement can be useful data, it’s more important to focus on sending people to your website. This will increase the chances of them becoming a paying client.
One way you can do this is by getting their email in exchange for a free download. Once you have their email, you can enter them into a drip newsletter campaign to further entice them to become a client.
How to start a promoted posts strategy
Here’s how you can start a promoted post strategy that will further boost your business, revenue, and clientele.
Create a calendar
Instead of posting on random days, have a calendar that keeps everything organized. This calendar can include dates you want to post content, which post you want to boost, and what days are best to brainstorm more ideas. Not only will this calendar keep you on track, but it can also help you understand trends and what you need to focus on.
Regardless of promoted posts, it’s important to post consistently on Instagram if you want to reach more people.
Define real goals for each sponsored post
Set outlined, realistic, and specific goals that you would like to reach for each promoted post. Setting these goals can help you create a post that is better aligned for what you want to achieve. Without clear and outlined goals, it can become difficult to create content that your ideal target audience will engage with.
Analyze the results every month and learn from them.
Set aside a day each month where you will review and analyze the results of your promoted posts. This will give you a better understanding of what type of content performs best so you can further improve your strategy.
Identify collab opportunities
Collaboration opportunities are a great way to cross-promote and bring more traffic to your Instagram page. By collaborating with content creators or businesses, you will increase your exposure, which may increase the chances of driving more people to your website. However, don’t take a collab unless it makes sense for your business, brand, and target audience.
TIP: Discover the top 20 dietitians you should follow on Instagram.
Creating promoted posts on Instagram are a great way to expand your nutrition business. By utilizing KPIs, understanding your target audience, and having a content calendar, you can strategically plan your content, reach a wider range of people, and grow your nutrition business.
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