How to organize a content calendar for the full month
A content calendar is a valuable tool that promotes efficiency in your content creation. Here is everything you need to know about why using and creating a content calendar is important for your nutrition business.
Quality content that is useful, engaging, and enjoyable for your audience is one of the most effective marketing strategies you could employ for your nutrition business. However, planning content for a whole month can feel quite overwhelming. That’s where a content calendar comes into play! Having a calendar and content strategy in place helps keep you organized so that you can plan, produce, and publish content that enhances your nutrition business.
Let’s discuss a content calendar, why you would benefit from using a content calendar, and how to create and customize one for your business!
What is a content calendar?
A content calendar is a schedule that outlines when and where upcoming content will be published within the next month. Whether it be a paper diary, google document, or an excel spreadsheet, an editorial calendar can help you visualize your content at a glance.
In addition, a content calendar also provides the ability to track previous content and opens the opportunity for consistently planning and uploading content across all platforms.
Tip: Check out this blog post to learn more about how to create memorable nutrition content.
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Why use a content calendar in your nutrition business?
For content creation to be effective in your nutrition business, proper planning must be in place. Therefore, using a content calendar will benefit your nutrition business in a variety of ways, so that you can boost your business, increase client engagement, and achieve your business goals.
Content marketing can be quite effective, so here are some reasons why you should consider implementing a content calendar for your nutrition business.
- Help you stay organized and saves you tim
- Guarantees the consistency of your content
- Makes cohesive campaigns
- Helps you avoid making mistakes
- Spots business opportunities
How to create a content calendar
Creating a content calendar will allow you to refine your business strategy and tactics and improve the content you put out to your clients. Here is a step-by-step roadmap for how to create a content calendar.
1. Audit your content platforms
Whether you use a blog or social media, it is important to evaluate whether the platforms you use meet your business's needs. After all, the optimal platform for dietitians depends on the current trends, your target audience, and your goals and priorities.
Auditing your content platforms can help you to identify if you are reaching your business goals, and allow you to make changes or updates when using these platforms.
2. Choose your channels
Determining which channel to use mostly comes down to your target audience. You need to understand who your potential clients are and what digital channels they use the most. Once you understand that, you can make a more informed decision on which platform works best for your business.
However, not all channels will be best suited for your business. Learn how to choose the best social media platform for your business in this article.
3. Balance your content
The content you create will allow your target audience to know more about your nutrition business. This is why having a balanced content strategy is important! You can do this by using the Rule of Thirds and the 80/20 rule.
The Rule of Thirds:
- 1/3 of your posts promote your business or drive conversions.
- 1/3 of your posts share curated content from industry thought leaders.
- 1/3 of your social posts involve personal interaction with your followers.
The 80-20 rule:
- 80% of your posts inform, educate, or entertain
- 20% of your posts promote your business or drive conversions
While you don’t have to exactly follow these rules, they are a great template to use and help craft your marketing strategy, posts on social media, and pieces of content.
4. Decide the template of your content calendar
A content calendar template allows you to format your editorial calendar in a way that is easy and effective for you to use. Ultimately, a content calendar template includes features that allow you to track dates and times in which you have planned, created, or posted content. A content calendar template will also allow you to keep copies and visuals in one place.
Your template can be used through a variety of platforms such as Google sheets, Excel, ClickUp, or Trello. Here are some examples of content templates to consider using for planning your content.
5. Ask for feedback
Getting feedback is important for your content strategy, as it ensures the quality and effectiveness of your content.
You can gather feedback by asking your audience what type of content they like, the frequency of content they wish to see, and what type of content you should plan to create. Moreover, several feedback tools such as SurveyMonkey, Google forms, and Feedier, will also help with this process.
Smart tips you can apply to your content and social media calendar
Thanks to ever-changing trends, managing content calendars can be a daunting task. To ensure your clients are engaged with your nutrition business, here are some smart tips you can apply to your content and social media content calendars.
Make your content evergreen
When you make your content evergreen, it will ensure your content is never outdated or irrelevant to your audience. Essentially, evergreen content will prevent you from losing the interest of your clients and allow your content to stay fresh.
An example of evergreen content could be a holiday-themed blog post. Instead of writing a post about “5 tips to eat more greens this holiday season”, you can make it evergreen by changing the title to “How to eat more vegetables this month”.
However, this may not always be the case for your social media content calendar. With social media, you want to stay relevant, so you can always repurpose your posts to reflect the seasons, holidays, and more. For instance, your post on “how to eat more vegetables this month” can be repurposed into a social media post for the holiday season where you provide tips on how to eat more produce. Keeping your blog posts evergreen allows you to be more flexible with social media content, stay up-to-date, and change things up as needed.
Track what works and improve it
Tracking provides insight into what works and what doesn’t work for your nutrition business so you can improve the method by which you plan or create your content.
For instance, if one post did better than the other, you can look at the analytics to determine why that’s the case. Was it the topic and/or the specific time you posted? Try to figure out why that post was successful and try to replicate that for upcoming content.
You can track your content’s progress through analytic tools like Google, Sprout, Hootsuite, Buffer, or Keyhole.
Having and using a content calendar will keep you organized and focused on your business goals. An editorial calendar can help you create quality content to inform your audience and engage with your clients, all while promoting your nutrition business and boosting your credibility.
We are always working toward bringing you the best nutrition content, so we welcome any suggestions or comments you might have! Feel free to write to us at firstname.lastname@example.org.
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